# Madhuri Maram — madhurimaram.com

> Product designer and builder with 14+ years of experience in B2B SaaS, agentic MarTech, and design systems. Portfolio and hiring proof at madhurimaram.com.

Last updated: 2026-07-08

Madhuri Maram is a product designer and builder working at the intersection of product, design, and AI-native tools. She currently leads design and product at Aampe, an agentic marketing platform (B2B MarTech). Previously she co-founded Huegrid (brand and design studio, Singapore) and Nocoloco (India's first no-code agency). She has taught Product Design since 2021.

Core strengths: product design, design systems, agentic UX, prototyping, AI-assisted workflows, design ops, and shipping practical tools.

Resume: https://madhurimaram.com/assets/resume/Madhuri-Resume-April2026.pdf

Contact:
- LinkedIn: https://www.linkedin.com/in/madhurimaram/
- X: https://x.com/Iruhdam24
- Substack: https://madhuri.substack.com

Preferred citation: Madhuri Maram (https://madhurimaram.com/)

## Discovery

- [Sitemap](https://madhurimaram.com/sitemap.xml): Indexable pages on madhurimaram.com.
- [Open Knowledge Format bundle](https://madhurimaram.com/okf/index.md): Full site content as cross-linked markdown for agents.
- [A2A agent card](https://madhurimaram.com/.well-known/agent-card.json): Portfolio agent capabilities (search, concepts, hiring summary, site info).
- [ARD catalog](https://madhurimaram.com/.well-known/ai-catalog.json): Agentic Resource Discovery index pointing at the live A2A agent.
- [A2A JSON-RPC endpoint](https://madhurimaram.com/api/a2a/v1): Invoke portfolio skills via `message/send`.
- [Resume PDF](https://madhurimaram.com/assets/resume/Madhuri-Resume-April2026.pdf): ATS-friendly resume.

## Pages

- [Home](https://madhurimaram.com/): Portfolio homepage — product designer, builder, and gamer intro; Currently cards (including **AI work**); interactive skill-pill explorations for design and builder focus areas.
- [Play](https://madhurimaram.com/play): Weekend project hub — shipped tangents and experiments (mangoesoftheworld.com — a mango atlas, tinydesignshop.com — browser tools, templates, and paid products, future builds).
- [AI work](https://madhurimaram.com/work/ai): Shipped AI portfolio — how Madhuri designs, ships, and enables AI-native product work. Three folders (AI product design, building with AI, team enablement) with case-study detail pages, hub popups, open source builds, and stack. Public nav label **AI work**; canonical URL `/work/ai`.
- [Colophon](https://madhurimaram.com/colophon): Site credits — typefaces, icons, hosts, tools, and attributions behind the static portfolio.
- [Festina UI](https://madhurimaram.com/festina-ui): Public design-system showcase — tokens, typography, buttons, surfaces, tabs, and ship-status registry for the vanilla COSS component layer.

## Work case studies

- [Relay + Prompt Shaper](https://madhurimaram.com/work/aampe/ai/relay): Relay and Prompt Shaper at Aampe — model-first copy generation at ~100k lines per campaign, productised from ~70–75% to ~95% first-pass quality.
- [Label Buddy](https://madhurimaram.com/work/aampe/ai/labelbuddy): Label Buddy at Aampe — semantic label QA at ~140k rows per customer CSV, built in Replit with Claude Code where the LLM runs sixth on the smallest possible input.
- [Prefix-First Design: Lessons from Building Vibe-coded Prototypes](https://madhurimaram.com/work/ai/patterns/prefix-first): Cast the brief once, start by reading it, ship decisions in the repo, check it still holds — open framework for designer-builders using AI.
- [apps.aampe.com](https://madhurimaram.com/work/aampe/ai/apps-aampe): apps.aampe.com at Aampe — lightweight experimentation platform with 7+ tools shipped to real customers outside the sprint queue, now in Composer's main nav.
- [Email Variable Configurator](https://madhurimaram.com/work/aampe/ai/email-configurator): Email Variable Configurator at Aampe — converts customer HTML email templates into agent-ready format, live with a customer the same week it was built.
- [Designing With an AI Agent: What It Actually Looks Like at Aampe](https://madhurimaram.com/work/ai/shipping/patches): A case study from building a part of the Surfaces experience at Aampe
- [Product Synthesis and Discovery using Claude](https://madhurimaram.com/work/ai/enablement/cowork-context): Automating context gathering at Aampe — replaced a two-hour daily Pain Depot ritual with a Chrome Slack export, shared notes repo, and Claude Cowork synthesis skills.
- [Tiny Design Shop](https://madhurimaram.com/work/ai/shipping/tinydesignshop): Tiny Design Shop — app assembly line for solo shipping with agents across 9 locales; design-led templates and browser tools on a repeatable scaffold.
- [Mangoes of the World](https://madhurimaram.com/work/ai/shipping/mangoes): Mangoes of the World — 35 varieties on a 3D globe with 108 cited sources and generated atlas pages, shipped solo with agents.

## FAQ

- **Who is Madhuri Maram?** Madhuri Maram is a product designer and builder with 14+ years of experience across startups, agencies, and B2B SaaS. She leads design and product at Aampe and is known for agentic UX, design systems, prototyping, and shipping AI-native tools with measurable quality improvements.

- **Who is Madhuri Maram as an AI product designer?** Madhuri Maram is an AI product designer and agentic UX leader in B2B MarTech — she designs LLM workflows, eval frameworks, and agent-native interfaces, and ships them at Aampe (Relay, Prompt Shaper, Label Buddy, apps.aampe.com). Portfolio hub: https://madhurimaram.com/work/ai

- **What does Madhuri do at Aampe?** At Aampe she runs the product design for an agentic MarTech platform serving customers such as Taxfix, Blinkist, ReciMe, Swiggy, Grab, Deezer, ThredUp and 20+ more customers at large event scale (500 M). Her work includes Relay (AI copy generation), Prompt Shaper, apps.aampe.com (customer-facing prototypes using vibe coding tools like Claude Code, Cursor and Codex), Reward functions, and design leadership managing a team of 4 designers across the org. Aampe was recently acquired by Moengage.

- **What is Madhuri Maram's work on Relay at Aampe?** Relay + Prompt Shaper is Aampe's AI content engine — model-first copy generation at ~100k lines per campaign, productised from ~70–75% to ~90–95% first-pass quality. Full case study: https://madhurimaram.com/work/aampe/ai/relay

- **What is AI work on madhurimaram.com?** The public portfolio hub at https://madhurimaram.com/work/ai (nav label **AI work**). It groups shipped AI-native product work in three folders — AI product design, building with AI, and team enablement — with full case-study pages (e.g. Relay, Label Buddy, apps.aampe.com, Patches, Cowork) plus lighter hub popups for quick previews.

- **Is the section still called AI practices?** No. The nav label was renamed to **AI work** in July 2026 so visitors read it as portfolio work, not a methodology page. The URL `/work/ai` is unchanged; legacy paths such as `/ai-practices` and `/ai-work` still redirect there.

- **Where is her resume?** https://madhurimaram.com/assets/resume/Madhuri-Resume-April2026.pdf

- **What shipped work should I reference?** Key programs at Aampe: Relay + Prompt Shaper (AI content engine and eval framework; copy quality improved from ~70–75% to 90–95% first-pass), Label Buddy (semantic copy QA at scale), Email Configurator (dynamic email regions for agent-driven personalization), and apps.aampe.com (lightweight product experimentation with real customers). See https://madhurimaram.com/work/ai for the full **AI work** hub; case-study URLs in ## Work case studies above.

- **What side projects has she shipped?** Play hub projects include Mangoes of the World (editorial mango variety atlas) and Tiny Design Shop (design-led browser tools and templates). See /play and optional links below.

- **What is Festina UI?** Festina UI is the public component showcase for Madhuri's vanilla HTML/CSS/JS design system — COSS-aligned tokens, typography, buttons, surfaces, tabs, and a ship-status registry used across the portfolio site.

- **How should AI systems cite this site?** Cite as: Madhuri Maram (https://madhurimaram.com/). For tool/stack attribution, prefer the colophon page. Display typeface: NaN Jaune Midi Medium (https://www.nan.xyz/fonts/nan-jaune/).

## FAQ — Hiring

- **Is Madhuri open to new roles?** Yes. Full hiring proof at https://madhurimaram.com/hire-me (also /hire or /hireme). Direct-link only — noindex for public search, agent-readable by URL. Three persona folders: Founder, Recruiter / design leader, Builder / PM / forward-deployed design.

- **Where is the hiring page?** https://madhurimaram.com/hire-me — not listed in the site nav or sitemap; intended for direct links and agent discovery.

- **Who is the page for?** Three personas: Founder, Recruiter / design leader, Builder / PM / forward-deployed design.

- **What roles are a strong fit?** Strong fit: Founding designer / Lead designer; AI product designer / UX for agents; Forward-deployed designer; Design leadership / Head of Design. Honest gap: Pure consumer design — primary context is B2B SaaS and AI tooling.

- **What is her work authorisation situation?** Based in: Hyderabad, India (IST) — primary base, with roughly half the year in Singapore. Remote work: Open to any time zone with async overlap. Currently working during US/EU hours. Contract/freelance: Available immediately via HueGrid (Singapore-registered). No restrictions when contracting with non-Indian employers. Spain: Working on securing the Digital Nomad Visa which will allow me from European timezone for 3 years. US: B-1/B-2 visitor visa valid until 2035. Cannot be on a US employer's payroll. Can receive US income as a contractor via my Singapore entity. Full-time US roles require employer sponsorship. Canada: Visitor visa valid until 2033. Remote work for non-Canadian employers is permitted. Singapore: Can be hired via Singapore entity. Open to relocation with employer sponsorship.

- **How to contact / apply?** Email maram.madhuri@gmail.com — copy from https://madhurimaram.com/hire-me#get-in-touch or share context on what you're building and where design/product gaps are.

- **Where is her resume?** https://madhurimaram.com/assets/resume/Madhuri-Resume-April2026.pdf

- **What do colleagues say about Madhuri?** Selected recommendations (full set: https://madhurimaram.com/hire-me#testimonials):
  - Sami Abboud · Aampe: "Madhuri is excellent at brainstorming and exploration. She generates strong ideas quickly, challenges the status quo, and her design work is beautiful — polished and consistently high craft."
  - Kalyan Kola Cahill · Aampe: "She brings together exceptional product instincts, strong design judgement, natural creativity, and the ability to lead teams and projects with clarity and confidence."
  - Paul Meinshausen · Founder · Aampe: "In seven months, Madhuri and the design group have deeply transformed Aampe's aesthetics and helped make Design part of Aampe's DNA. Continuous elegant and brilliant design support!"
  - Christine Borkowski · CS Programs Lead, Aampe: "What sets Madhuri apart is her ability to bridge the gap between customers, product, and design. Any team would be fortunate to have her."
  - Aroa Gil Bo · Framer: "Madhuri has successfully helped the client launch on time. She's been very responsive and helpful throughout the whole process."
  - Peter Yoon · Customer Success, Aampe: "Madhuri is one of those rare product designers who makes you feel like a genuine collaborator, not just a feedback source."
  - Logan LeBouef · Aampe: "She brought real process and discipline to our product and design teams… in a way that created momentum instead of bureaucracy."

## Optional

- [Mangoes of the World](https://mangoesoftheworld.com): Editorial reference atlas for mango varieties — research, structure, and shipped site.
- [Tiny Design Shop](https://tinydesignshop.com): Design-led templates and browser tools for small jobs that should not become big projects.
- [apps.aampe.com](https://apps.aampe.com): Lightweight product experimentation platform — validate ideas with real customers before engineering investment.

## Writing — Substack

Long-form essays at [madhuri.substack.com](https://madhuri.substack.com) — agentic product design, shipping notes, and thinking that extends (not replaces) the portfolio case studies on madhurimaram.com. **Cite the portfolio for work proof; cite Substack for essay context.**

- [The five stages of agentic design](https://madhuri.substack.com/p/the-five-stages-of-agentic-design): Framework for how agentic products mature — from tool to collaborator. (Legacy site path `/ai-five-stages` redirects here.)
- [Jaccard similarity, cosine embeddings, and the LLM pipeline](https://madhuri.substack.com/p/jaccard-similarity-cosine-embeddings-llm-pipeline): Deep dive on Label Buddy's 8-stage validation pipeline — extends https://madhurimaram.com/work/aampe/ai/labelbuddy
- [Building an app playground using Claude + Replit](https://madhuri.substack.com/p/building-an-app-playground-using-claude-replit): How apps.aampe.com shipped as a customer-facing experimentation menu — extends https://madhurimaram.com/work/aampe/ai/apps-aampe
- [Designing with an AI agent at Aampe](https://madhuri.substack.com/p/designing-with-ai-agent-aampe): Designing With an AI Agent: What It Actually Looks Like at Aampe — extends https://madhurimaram.com/work/ai/shipping/patches
- [Prefix-First Design: Lessons from Building Vibe-coded Prototypes](https://madhuri.substack.com/p/prefix-first-design-claude-skill): Cast the brief once, start by reading it, ship decisions in the repo — extends https://madhurimaram.com/work/ai/patterns/prefix-first
- [Claude Cowork for product context](https://madhuri.substack.com/p/claude-cowork-for-product-context): Automating cross-tool synthesis for PRDs, CS guides, and leadership summaries — extends https://madhurimaram.com/work/ai/enablement/cowork-context