Fractional product design for funded startups.

Service scope

Who fractional work is for, what it means here, and where I help.

Who this is for

Founders and product leaders at seed to Series B startups who need a senior design and product partner without hiring a full-time design lead yet.

  • No senior design lead in seat yet — or product complexity is outpacing the team you have.
  • Engineering can ship fast, but framing, UX clarity, and decision speed on ambiguous flows are the bottleneck.
  • You're building AI-native tools, agent workflows, internal ops platforms, lifecycle systems, or dense B2B SaaS interfaces.

What fractional means here

Embedded, recurring, senior-level support — not a one-off freelance brief or production-only ticket queue.

I work inside your rhythm: product direction, UX for complex workflows, prototyping, design systems, and shipping support with engineering and product.

The goal is judgment and momentum — clarity on what to build, how to shape the experience, and how to ship it with stronger systems and faster loops.

What I help with

  • Product discovery and framing — turn ambiguous problems into testable bets and decision artifacts.
  • Complex workflow and AI/agent UX — LLM workflows, eval loops, agentic interfaces, and ops-heavy product surfaces.
  • Prototyping and decision-making artifacts — clickable flows and specs that align design, product, and engineering fast.
  • Design systems and reusable patterns — interaction primitives that scale without slowing the team down.
  • Collaboration with engineering and product — direct work with founders, PMs, and builders; async-friendly and remote-ready.
  • Product resets and clarity work — untangle stuck features, tighten scope, and improve system quality mid-flight.

Engagement & outcomes

How teams work with me and what changes when the partnership clicks.

Engagement models

Exact shape depends on your stage and bottleneck — these are the mental models teams use to start.

Minimum scope and commitment are shaped in the first conversation — no public rate card in v1.

Outcomes and value

  • Faster product clarity — fewer debates, sharper bets, clearer scope.
  • Better experience for complex tasks and workflows — especially AI and ops-heavy surfaces.
  • Stronger handoff and collaboration with engineering — prototypes and specs that match how you ship.
  • More reusable patterns and systems — less one-off UI debt per sprint.
  • Senior judgment without full-time overhead — leadership depth on a fractional cadence.

Proof of work

Selected environments where product judgment, systems, and shipping show up in public work.

Aampe — agentic MarTech

Head of Product & Design shipping AI workflows, Relay, Prompt Shaper, and design ops for agentic marketing at scale.

Explore AI work at Aampe

AI-native product portfolio

Case studies across agent UX, vibe-coded prototypes, team enablement, and shipped independent builds.

Browse AI work

HueGrid — sprint MVPs

Co-founded a product design studio delivering sprint-based MVPs for AI, MarTech, Ed-Tech, and FinTech startups.

HueGrid

Shipped experiments

Independent builds — Tiny Design Shop, Mangoes of the World, and other tools that started as tangents and shipped.

See Play builds

What collaborators say

Process & fit

How collaboration runs and whether fractional support matches your bottleneck.

How work happens

Typical rhythm — adapted to your team, not a rigid agency process:

  1. Diagnose — map the bottleneck, stakeholders, and constraints.
  2. Prioritize — agree on the highest-leverage slice to tackle first.
  3. Prototype — ship artifacts that make the decision obvious.
  4. Align — walk founders, PMs, and engineers through tradeoffs together.
  5. Ship — support implementation, systems, and follow-through.

Remote and async-friendly by default — Hyderabad / Singapore base with overlap for US and EU teams.

Good fit / not a fit

Good fit

Ambiguous products: Early direction, messy scope, or a feature set that needs reframing before build.

AI features and agent workflows: LLM UX, eval loops, and systems where product judgment matters as much as interface craft.

Internal tools and workflow redesigns: Ops platforms, lifecycle tools, and dense B2B surfaces.

Teams moving quickly: You need a senior partner who can think, prototype, and ship — not a ticket queue.

Not a fit

Production support only: Low-context execution without strategic need or product access.

Visual polish alone: Cosmetic passes without product framing or workflow complexity.

Long procurement-heavy enterprise: Motions that need a large agency bench or on-site staff augmentation model.

FAQ

Common questions before the first conversation.

What stage of startup is the best fit?

Seed to Series B teams with real product complexity — especially when you need senior judgment before a full-time design lead hire.

Do engagements have a minimum scope?

Yes — fractional work needs enough context and runway to be useful. We shape minimum scope in the first conversation based on your bottleneck and cadence.

Is this remote or async-friendly?

Yes. Remote-first with async overlap — based in Hyderabad and Singapore with experience working US and EU hours.

Do engineering collaboration and prototyping come included?

Yes — prototyping, specs, and direct collaboration with engineering and product are core to how I work, not add-ons.

Can support include AI workflow and systems design?

Yes — agent UX, LLM workflows, eval frameworks, and design systems for AI-native products are a primary focus, not a side offering.

Tell me what you're building

Send your stage, product, and current bottleneck — I'll reply honestly if fractional support is the right fit. Book a call or copy my email.

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