Audience Builder & Audience Coverage
About the project
A rule-based segmentation workflow where users hand-assembled conditions — now reachable through natural language: describe the audience, get the rules. Audience Coverage visualises message coverage gaps across audience segments. Built with a Forward Deployed Engineer in Replit with Claude Code.
Process
Audience Builder
The same outcome can now be reached through natural language. Same engine, far less friction. The design work was deciding where the model helps and where the explicit rule view still has to stay.