Let's work together.

Founders hire me when they need a senior product and design partner without a full-time design lead yet — embedded, recurring support inside your rhythm, not a one-off brief or ticket queue. For funded startups building AI-native, workflow-heavy, or B2B SaaS products.

Product framing before pixels.
AI, agent, and workflow UX that ships.
Systems and prototypes that speed decisions.

A partial list of companies I've worked with

+7 more

Currently in Vancouver, Canada.

Scope Models Fit See proof Book a call

Engagement models

What I help with, how teams engage, and what changes when the partnership clicks.

What I help with

Product discovery and framing. Turn ambiguous problems into testable bets and decision artifacts.
Complex workflow and AI/agent UX. LLM workflows, eval loops, agentic interfaces, and ops-heavy product surfaces.
Prototyping and decision-making artifacts. Clickable flows and specs that align design, product, and engineering fast.
Design systems and reusable patterns. Interaction primitives that scale without slowing the team down.
Collaboration with engineering and product. Direct work with founders, PMs, and builders; async-friendly and remote-ready.
Product resets and clarity work. Untangle stuck features, tighten scope, and improve system quality mid-flight.

Engagement models

When the partnership clicks, teams get faster product clarity, stronger workflow UX, and senior judgment without full-time overhead — exact shape depends on your stage and bottleneck.

Fractional engagement models
Model	Best for	Typical cadence
Fractional design lead	Ongoing product work, no senior design lead	1–2 days/week
Weekly product/design direction and prioritization Workflow prototypes and decision artifacts Design system patterns and component guidance Cross-functional reviews with PM and engineering
Embedded sprint partner	Specific launch, reset, or feature push	2–6 weeks
Scoped problem framing and success criteria End-to-end flow design for one high-leverage bet Clickable prototype for alignment before build Ship support through launch or handoff
Product systems advisor	Design systems, AI workflows, operating rhythm	Monthly or retainer
Design system audit and pattern recommendations AI/agent workflow UX review and operating rhythm Async critique on in-flight work Quarterly roadmap input on design maturity

Process & fit

How collaboration runs and whether fractional support matches your bottleneck.

How work happens

Typical rhythm — adapted to your team, not a rigid agency process:

Diagnose. Map the bottleneck, stakeholders, and constraints.
Prioritize. Agree on the highest-leverage slice to tackle first.
Prototype. Ship artifacts that make the decision obvious.
Align. Walk founders, PMs, and engineers through tradeoffs together.
Ship. Support implementation, systems, and follow-through.

When fractional fits

Good fit

Ambiguous products: Early direction, messy scope, or a feature set that needs reframing before build.

AI features and agent workflows: LLM UX, eval loops, and systems where product judgment matters as much as interface craft.

Internal tools and workflow redesigns: Ops platforms, lifecycle tools, and dense B2B surfaces.

Teams moving quickly: You need a senior partner who can think, prototype, and ship — not a ticket queue.

Not a fit

Production support only: Low-context execution without strategic need or product access.

Visual polish alone: Cosmetic passes without product framing or workflow complexity.

Long procurement-heavy enterprise: Motions that need a large agency bench or on-site staff augmentation model.

Proof of work

Selected environments where product judgment, systems, and shipping show up in public work.

See what collaborators say

Explore the work

Aampe — agentic MarTech

Head of Product & Design shipping AI workflows, Relay, Prompt Shaper, and design ops for agentic marketing at scale.

Explore AI work at Aampe

AI-native product portfolio

Case studies across agent UX, vibe-coded prototypes, team enablement, and shipped independent builds.

Browse AI work

HueGrid — sprint MVPs

Co-founded a product design studio delivering sprint-based MVPs for AI, MarTech, Ed-Tech, and FinTech startups.

HueGrid

Shipped experiments

Independent builds — Tiny Design Shop, Mangoes of the World, and other tools that started as tangents and shipped.

See Play builds

Want to explore fractional support?

Send your stage, product, and current bottleneck — I'll reply honestly if fractional support is the right fit. Book a call or copy my email.

Book a call

FAQ

Common questions before the first conversation.

What stage of startup is the best fit?

Seed to Series B teams with real product complexity — especially when you need senior judgment before a full-time design lead hire.

Do engagements have a minimum scope?

Yes — fractional work needs enough context and runway to be useful. We shape minimum scope in the first conversation based on your bottleneck and cadence.

How is pricing structured?

Pricing follows the engagement model and cadence — ongoing fractional days, a scoped sprint, or an advisory retainer. It depends on how much access you need, how complex the work is, and the runway we agree on. We align on that in the first conversation once your bottleneck and timeline are clear — so you know how we'd work together and what the investment looks like for your team.

Is this remote or async-friendly?

Yes. Remote-first with async overlap — currently based in Vancouver, Canada, with experience working US and EU hours.

Do engineering collaboration and prototyping come included?

Yes — prototyping, specs, and direct collaboration with engineering and product are core to how I work, not add-ons.

Can support include AI workflow and systems design?

Yes — agent UX, LLM workflows, eval frameworks, and design systems for AI-native products are a primary focus, not a side offering.